14 Dec ABSOLUT Finds Harmony With ABSOLUT TUNE
ABSOLUT has always stood for innovation. They are a company that has always asked the questions “What if?” and “ Why Not?” Absolut is a “brand that prides itself on innovation and cutting-edge collaborations,” expressed Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA. ABSOLUT and the people behind it are true visionaries who have build the brand on foresight and creativing. And now with the launch of ABSOLUT TUNE, the tradition and philosophy of innovation and imagination continues.
Read the full story from Beverage Industry News December 2012