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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Post & Vine 2022 Carignane, Testa Vineyard, Mendocino

A few weeks ago, I shared a Post & Vine Carignane from Contra Costa County that reminded me just how compelling this underappreciated grape can be. This week, I opened another bottle, this time from Mendocino County’s historic Testa Vineyard. I was once again impressed by the character and versatility of Carignane. Farmed by the same family for generations and grown using organic and biodynamic practices, the Post & Vine 2022 Carignane from Testa Vineyard in Mendocino is the Please The Palate Wine of the Week....

29 July, 2026 / No comment

Bar Xuntos: A Taste of Spain in the Heart of Santa Monica

You do not need a passport or a plane ticket to escape to Spain (although that would be nice!). Instead, head to Santa Monica's Bar Xuntos, where you will be transported to Spain the moment you walk through the door. From the warm, inviting decor and welcoming staff to the thoughtfully curated menu and distinctly Spanish wine list, it feels less like a restaurant in Los Angeles and more like a neighborhood tapas bar somewhere in Spain....

28 July, 2026 / No comment

Please The Palate Wine of the Week: Kanpai Wines Hi No Tori 2023 Rosé of Cabernet Sauvignon, Meadowbrook Farm Estate, Napa Valley

As much as I love introducing my friends to new wines, I also love when they, especially those who are not in the wine industry, return the favor. A friend of mine, who is a big fan of rosé, insisted I try a wine she had fallen in love with. I love a good rosé wine, but when she told me it was a Rosé of Cabernet Sauvignon, I was intrigued. I typically gravitate toward rosés made with Rhône varieties, so this was not a style I would normally choose. But the label caught my eye, and she insisted I take a bottle home. And during the heat advisory this past week, I decided to open it with my favorite salad. From the first sip, I was won over, which is why the Kanpai Wines Hi No Tori Rosé of Cabernet Sauvignon 2023 is the Please The Palate Wine of the Week....

22 July, 2026 / No comment