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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Charles Krug 2025 Limited Release Napa Valley Chenin Blanc

When people think of Napa Valley, Cabernet Sauvignon is almost always the first wine that comes to mind. But long before Cabernet dominated the landscape, Chenin Blanc dominated as the valley's most widely planted white grape. As someone who loves Chenin Blanc for its beautiful texture and vibrant acidity, I was excited to taste the Charles Krug 2025 Limited Release Chenin Blanc. Not only is it a delicious wine, but it also revives an important chapter in Napa Valley's winemaking heritage, making it the Please The Palate Wine of the Week....

05 August, 2026 / No comment

Do You Really Need a Different Wine Glass for Every Wine? One Gabriel-Glas Does It All.

If you Google the question, "Does the wine glass really matter?" you'll quickly find that the answer is yes. Most experts agree that the shape of a wine glass affects how a wine tastes and smells. The bowl, the opening, and even the thickness of the rim influence how aromas are released, how the wine hits your palate, and ultimately how you experience it. But with Gabriel-Glas, One Glass Does It All....

04 August, 2026 / No comment

Please The Palate Wine of the Week: Post & Vine 2022 Carignane, Testa Vineyard, Mendocino

A few weeks ago, I shared a Post & Vine Carignane from Contra Costa County that reminded me just how compelling this underappreciated grape can be. This week, I opened another bottle, this time from Mendocino County’s historic Testa Vineyard. I was once again impressed by the character and versatility of Carignane. Farmed by the same family for generations and grown using organic and biodynamic practices, the Post & Vine 2022 Carignane from Testa Vineyard in Mendocino is the Please The Palate Wine of the Week....

29 July, 2026 / No comment