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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Finally, a Solution for My Spotty Wine Glasses: the Clear360 Glassware Polisher

If you know me, you know I have A LOT of wine in my home. But with all of the wine bottles, I also have A LOT of wine glasses. In fact, I have shelves of glasses that I have amassed over the years. I have beautiful crystal glasses and branded glasses collected from wine events and winery visits. I have a few complete sets and pairs, but mostly odd sets and lonely single glasses. But the one thing they all have in common is the water spots. ...

16 June, 2026 / No comment

Please The Palate Wine of the Week: Taboadella Villae White 2023, Dão, Portugal

Encruzado is one of my favorite white grapes. Grown in Portugal’s Dão region, it produces wines that are fresh, mineral-driven, and structured, often reminding me of Chablis for its balance and precision. So when I had the opportunity to try the Taboadella Villae White 2023, a blend led by Encruzado and supported by Bical and Cerceal Branco, it immediately caught my attention and, and after tasting it, it is the Please The Palate wine of the week....

10 June, 2026 / No comment

A Rare Tasting with Sea Smoke Winery and the Return of Botella

In the world of California Pinot Noir, few names carry the same cult-like reputation as Sea Smoke Winery. While collectors can get their hands on allocations, the average wine drinker may have more trouble tasting the wines. And visiting the estate itself is even rarer. So, when I got an invitation to attend a lunch with the Winemaker Don Schroeder and General Manager Matt Steel, I knew it was a rare opportunity. The answer was an immediate yes....

09 June, 2026 / No comment