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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Marbeso 2023 Williams Ranch Pinot Noir, Santa Cruz Mountains

I eat sushi for dinner at least once a week. Sometimes I go out, but more often I order in. One of the advantages of eating sushi at home is that I get to choose the wine pairing. This week, I reached for a red wine. I know Pinot Noir, especially one that is fresh, savory, and bring, can work beautifully with sushi, and the Marbeso 2023 Williams Ranch Pinot Noir from the Santa Cruz Mountains proved exactly that. Elegant, energetic, and quietly complex, it is the Please The Palate wine of the week....

01 July, 2026 / No comment

The Art of Quiet Luxury: Three Women-Led Vineyard Retreats in Italy

Life can be hectic. Whether it is the news or work or family, it can be hard to slow down and stop. And even when you do, it is hard to turn off your mind and relax. After my travel experiences in Italy last year, and after three separate stays at vineyard retreats in Piemonte, Maremma (Tuscany), and Sicily, I was inspired to write a story about the art of quiet luxury....

30 June, 2026 / No comment

Please The Palate Wine of the Week: Armay Vineyard 2025 Cabernet Franc Blanc

A perfect summer activity in Los Angeles is attending a concert at the Hollywood Bowl. This past weekend, I went to the opening-night concert, an evening of Broadway favorites with performances by Brian Stokes Mitchell, Lea Salonga, Halle Bailey, Darren Criss, Renée Elise Goldsberry, and the Hollywood Bowl Orchestra, followed by fireworks. My friend and I picked up a few snacks, and I was in charge of the wine. Knowing we would be enjoying the warm evening air, I chose a white wine and a bottle with a screw cap for easy opening and closing. Inside the bottle was the delicious 2025 Cabernet Franc Blanc from Armay Vineyards, the Please The Palate wine of the week....

24 June, 2026 / No comment