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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Pali Wine Co. 2025 Wild Series Skin-Contact White Wine, Central Coast

Gewürztraminer and Pinot Noir. They may not be the first two grapes you would think to put together. Gewürztraminer brings intense aromatics and floral notes, while Pinot Noir brings red fruit, freshness, and acidity. But sometimes opposites attract, and together they make a surprisingly good match. Add some skin contact from the white grape and remove skins from the red grape, and things get a little wild. The Pali Wine Co. 2025 Wild Series White Wine is the Please The Palate Wine of the Week. ...

16 September, 2026 / No comment

The Magic and the Math: How a Tech Engineer Is Building a Winery for the Long Game in Paso Robles

As the old saying goes, to make a small fortune in wine, you must start with a large one. Starting a winery, building a brand, and making it profitable, especially in today’s challenging wine market, is no small feat. Yet that is exactly what Bill and Julie Lapp are doing in Paso Robles with Mid•Point Winery....

15 September, 2026 / No comment

Please The Palate Wine of the Week: Thumbprint Cellars 2024 NuVo of Cabernet Franc, Dry Creek Valley, Sonoma

I put my thumb on the perfect wine this week. As I poured the wine, the first thing that caught my attention about the Thumbprint Cellars 2024 NuVo Cabernet Franc was the color. Clear and almost translucent, it was the color of a cherry Jolly Rancher. Then I took a sip. Light, fresh, smooth, and incredibly easy to drink, it was the kind of wine I started sipping while preparing dinner and continued enjoying long after the meal was finished. That is why the Thumbprint Cellars 2024 NuVo Cabernet Franc from Dry Creek Valley is the Please The Palate Wine of the Week....

09 September, 2026 / No comment