About Us

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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry.  From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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WINE
WINE
COCKTAILS
COCKTAILS
FOOD
FOOD
LIFESTYLE
LIFESTYLE
TRAVEL
TRAVEL
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About Us

half circle divider

Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry.  From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

Ready to Learn More?

 

half circle divider

Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Read More

WINE
WINE
COCKTAILS
COCKTAILS
FOOD
FOOD
LIFESTYLE
LIFESTYLE
TRAVEL
TRAVEL

Read the Latest News

I will start with a confession: I had not tasted wines from the Red Hills Lake County AVA. And to add another confession, Cabernet Sauvignon is not the grape variety where my palate usually goes first. I tend to gravitate toward wines with lift, energy, and nuance, not power for power’s sake. So I came into this virtual tasting curious and with an open mind. What I found is that Red Hills Lake County Offers Mountain Cabernet with a Sense of Place....

13 January, 2026 /

When my friends invited me over for dinner, I offered to bring wine. So, I had to ask what was being prepared. Although I didn't receive the full descriptions, I heard the words "mushrooms" and "meatballs". I didn't know what the dishes would be, but I thought I knew which wine would pair well. It was a bottle of Grignolino that I brought home from my recent trip to Italy. Light on its feet yet full of personality, it is one of my favorite grapes for exactly this kind of meal. And while I recently featured another wine from this producer, the Cascina Val Liberata 2022 Anarkoide Grignolino, Monferrato, paired with our dinner was so captivating, it had to be the Please The Palate wine of the week....

07 January, 2026 /

I can’t believe another year has passed, but I’m ready to turn the page. 2025 was a challenging year on many levels. With continued shifts in the wine industry, I felt it in my work: events slowed, writing opportunities disappeared, and the landscape changed in real time. But I didn’t let that stop me, and won't. Enjoy the Please The Palate January 2026 Newsletter....

05 January, 2026 /

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