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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Right Turn Wine Co 2022 Santa Barbara Pinot Noir

With so many wine brands in the world, there are always new ones to discover. I had never heard of Right Turn Wine Co. until my friend Mike selected one of their Pinot Noirs for us to review on Wine Weirdos. From the first sip, I was intrigued. In fact, I liked the wine so much that I took the rest of the bottle home to enjoy with dinner. Sometimes the best discoveries happen when you take a right turn, and that's exactly why the Right Turn Wine Co. Pinot Noir is the Please The Palate Wine of the Week....

15 July, 2026 / No comment

Grab a Burger, Support Children’s Hospital Los Angeles: Habit Burger’s One-Night Fundraiser on July 16

As someone who grew up in a Dodgers family, any excuse to combine baseball, good food, and giving back is one I can get behind. Grab a Burger, Support Children's Hospital Los Angeles: Habit Burger's One-Night Fundraiser on July 16....

14 July, 2026 / No comment

Please The Palate Wine of the Week: Lyons Vineyard 2023 Syrah, Los Olivos District, Santa Barbara County

A classic Fourth of July celebration means hamburgers on the grill. And while there are plenty of red wines that pair beautifully with a burger, I reached for something a little more special, a limited-production bottle of Syrah. With its savory character, vibrant acidity, and layered flavors, the Lyons Vineyard 2023 Syrah from the Los Olivos District was a delicious wine and an even better pairing, making it the Please The Palate Wine of the Week....

08 July, 2026 / No comment