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Please The Palate is a boutique firm specializing in marketing and event planning for the wine and spirits industry. From new product launches to regional promotions, Please the Palate creates and tailors packages to meet each client’s needs from the big picture to the organizational details. Owner Allison Levine has designed and produced trade tastings in all major markets around the United States for wineries, wine associations and spirits companies, both domestic and international. Please the Palate is dedicated to providing seamless customer service. In addition, Allison Levine is a freelance writer covering wine, spirits, food, travel and lifestyle, as well as a podcast host interviewing winemakers and winery owners.

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Please The Palate is your source for marketing, branding, events, writing and education in the wine and spirits industry. Owner Allison Levine blends her knowledge of both the consumer and business sides of the industry for a unique perspective to fit your needs. Sign up to receive insights in your inbox.

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Read the Latest News

Please The Palate Wine of the Week: Armay Vineyard 2025 Cabernet Franc Blanc

A perfect summer activity in Los Angeles is attending a concert at the Hollywood Bowl. This past weekend, I went to the opening-night concert, an evening of Broadway favorites with performances by Brian Stokes Mitchell, Lea Salonga, Halle Bailey, Darren Criss, Renée Elise Goldsberry, and the Hollywood Bowl Orchestra, followed by fireworks. My friend and I picked up a few snacks, and I was in charge of the wine. Knowing we would be enjoying the warm evening air, I chose a white wine and a bottle with a screw cap for easy opening and closing. Inside the bottle was the delicious 2025 Cabernet Franc Blanc from Armay Vineyards, the Please The Palate wine of the week....

24 June, 2026 / No comment

Andreola: Valdobbiadene DOCG Wines That Speak of Place

Prosecco is typically thought of by style - fresh, fruity, and easy to enjoy. But in the hills of Valdobbiadene in northern Italy, it can be a reflection of place, as I recently discovered during a virtual tasting with Andreola, a family-run winery in the heart of Valdobbiadene DOCG....

23 June, 2026 / No comment

Please The Palate Wine of the Week: Cairjn Wine Cellars 2024 Assyrtiko, Paso Robles Geneseo District

I remember the first time I discovered Assyrtiko while traveling in Santorini. I was fascinated by how compelling the grape could be. So, with the warm summer days here, I decided to chill the bottle sitting on my counter. I was intrigued as this Assyrtiko was from Paso Robles, not Greece. But after the first sip, I was reminded exactly why this grape is so special, and that is why the Cairjn Wine Cellars 2024 Assyrtiko from Paso Robles is the Please The Palate wine of the week....

17 June, 2026 / No comment