24 Dec Plate it Forward for the holidays
It is the season of giving and if you are looking for another way to give, then look no forward than Line 39’s Plate It Forward! Plate It Forward it a win win for all because when you purchase Line 39 wine, a donation is made to a local food bank as I wrote about in the Napa Valley Register and share here.
During this season of giving, as we purchase gifts, make donations to charities we support and plan for celebrations, we can also end up buying a lot of wine. So, what is better than combining wine purchases with giving? This is what Line 39 is doing this holiday season with Plate It Forward.
Line 39’s is a line of affordable but classic California wines. The name is inspired by the 39th parallel north, the circle of latitude that crosses Europe, the Mediterranean Sea, Asia, the Pacific Ocean, North America, and the Atlantic Ocean.
Line 39 started sourcing grapes in Lake County, located on the 39th parallel. Today grapes are sourced from wine regions throughout California, from Napa Valley and Sonoma to Lodi and the Central Coast.
The wines in the Line 39 portfolio are traditional varieties, such as Sauvignon Blanc, Pinot Grigio, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon, and Petite Sirah.
The 2020 Sauvignon Blanc is fresh and crisp with lemon and grapefruit notes and the 2020 Chardonnay has apple, white flower, and tropical aromas with a creamy midpalate and fresh acidity.
The 2019 Pinot Noir is a straightforward Pinot with cherry notes and hints of earth and the 2019 Cabernet Sauvignon is a smooth, ready-to-drink Cabernet with aromas of blackberry, plum, and black currant, and smooth tannins.
California appellated, these are easy-drinking wines that retail for only $11.
Line 39 is owned by O’Neill Vintners & Distillers. With a primary focus on sustainability, O’Neill Vintners & Distillers is also committed to community improvement. And their new campaign, Plate It Forward, is doing just that.
Feeding America projects that in 2021, 42 million people, including 13 million children, may experience food insecurity. That translates to 1 in 8 people, and 1 in 6 children, who are food insecure.
In response, Line 39 has partnered with restaurants, bars, and retail stores to raise money for local food banks across the country. The heart of the campaign is to “support local families this holiday season by inviting customers to purchase with purpose.”
For each glass of Line 39 wine ordered in participating restaurants or bars, one meal is donated to a local food bank. When a bottle of Line 39 wines is purchased from a participating retail store, five meals are given to a local food bank.
Line 39 wines are available across the country in major retail stores and can also be found by the glass is some restaurants. And the Plate It Forward campaign is running through Dec. 31.
So, during this season of giving, it is nice to know that purchasing a bottle of Line 39 wine will not only give you enjoyment, but it will help five more people. To me, that is most definitely the holiday spirit.
Read the original story in the Napa Valley Register.