05 Oct KAH Tequila Rises Again

I am excited to share the cover story I wrote for the October issue of Beverage Industry News. In Mexico and throughout Central and South America, Día de los Muertos is a social holiday celebrating life. The origin of Día de los Muertos dates back three thousand years to the times of the Mayan and Aztec. Rather than mourning the dead, these pre-Hispanic cultures saw death as a natural phase in life. Dead family members were kept alive in spirit and during Día de los Muertos, they would come back to earth. This annual celebration is marked by fiestas, music, food, tequila, and the calavera Catrina. These elegantly painted skulls wearing an  embroidered bonnet with flowers are the symbol of the holiday. The skulls are found on the faces of the people, on the souvenirs, and most notably, on the bottles of KAH Tequila. KAH, which translates to “life” in the ancient Mayan language, was born ten years ago, and today they are “rising again” with new packaging but the same quality product in the bottle. KAH Tequila is produced by Fabrica de Tequilas Finos. Located in the town of Tequila in Jalisco, Mexico, Fabrica de Tequilas Finos founded in 2000. Now it is a modern company that preserves the best tequila production traditions. They are known for the high-quality products they manufacture and have received numerous awards from international competitions to support that. Fabrica de Tequilas Finos is the home for brands, such as Rooster Rojo, Don Camilo, Cenote and Villa One. Ten years ago, Fabrica de Tequilas Finos decided to produce a high-level brand that would honor the Mexican celebration about death, Día de los Muertos, and KAH Tequila was born. Most of the people working at Fabrica de Tequilas Finos have worked there since the beginning, and that includes KAH Tequila Master Distiller Arturo Fuentes. Fuentes is a biochemist who has been dedicated to the production of alcoholic beverages for forty-five years. He has worked in France with wine, Champagne, liqueurs, and Cognac. He has worked in Italy with liqueurs and in Jamaica with rum. He was trained in quality systems in the United States. Thirty years ago, Fuentes began making tequila and after working for different companies, he joined Fabrica de Tequilas Finos twenty years ago. While Fabrica de Tequilas Finos produces twenty-four different brands, KAH Tequila is set apart from these brands. Read the complete story in Beverage Industry News.