When Three Olives® Marilyn Monroe™ launched in March 2013, the strawberry flavored vodka was a hit with consumers. The iconic personality was a perfect fit for Three Olives and her fans responded to the vodka. Based on that success, Three Olives has now developed another new product, the Three Olives® Elvis Presley™ Coconut Water Flavored Vodka. One of the most significant cultural icons of the 20th century, “the King of Rock and Roll” is one of the most recognized faces in the world. In partnership with the Estate of Elvis Presley™, the new vodka is reminiscent of his Hawaiian years and also plays with the current popularity of coconut water.
Three Olives Vodka, named after the traditional garnish for the vodka martini, is made from wheat harvested in England and bottled here in the US. The regular unflavored vodka was first launched in 1998 and in 2001, Three Olives launched the first Cherry and first Grape flavored vodkas. With the two flavored vodkas, Three Olives became a household name and today offers over 20 different flavored vodkas.
Read the complete story from Beverage Industry News [February 2014]