01 Nov Flecha Azul Tequila Aims Forward
For the October Issue of BIN Magazine, I had the pleasure to write the feature story FLECHA AZUL TEQUILA AIMS FORWARD.
Tequila (and mezcal) was the second fastest growing spirits category in 2021. Tequila was also the
second largest category by revenue, behind vodka. According to the Distilled Spirits Council of the
U.S., Tequila/Mezcal sales have grown 30% between 2020 and 2021. And with consumers wanting
tequilas that can be sipped and savored, as well as mixed in drinks, agave-based liquor is the second
best-selling category with the potential to overtake vodka’s number one position.
Tequila has been around for centuries and today there are more than 1500 brands on the market.
And in 2020, Flecha Azul entered the market. Despite the popular category, Flecha Azul has stood
out as an ultra-premium, elegant tequila on a forward trajectory. “Flecha Azul is one of the few
Mexican owned and operated tequilas in the world. When you taste it, you can tell the difference
between Flecha Azul and the myriad of other tequilas in the marketplace,” explained co-founder
Aron Marquez. “The flavors are authentic, and the process follows time honored tequila traditions.”
Read the entire story in BIN Magazine’s October 2022 Issue.