17 Jan Aim High with Strongbow Hard Cider
Hard cider is the preferred British choice in alcoholic beverages. Like ﬁsh and chips and bangers and mash, hard cider is a quintessential British product. But, hard cider was once the preferred alcoholic beverage choice in the US in the 1840s. While it continues to be popular in the UK, as well as France, Canada and Australia, cider disappeared from the US for many years. Today cider is enjoying a renaissance in the US and HEINEKEN USA is poised to launch Strongbow Cider to the top of the US cider category.
Read the full cover story from Beverage Industry News January 2013