15 Mar Rooster Rojo Ahumado Tequila: Smooth and Smoky and Fruity and Spicy Come Together in this Hybrid between Tequila and Mezcal

For the February Issue of BIN Magazine, I had the pleasure to write the feature story about the new Rooster Rojo Ahumado Tequila.

For hundreds of years, the rooster has been a part of the national identity of Mexican culture. The rooster is a sign of the sun, and it signifies luck, courage, heroism, cultural pride. The Red Rooster, which is thought to live in the Tequila volcano, is the King of the Roosters and the inspiration behind the tequila brand Rooster Rojo. And, just as the rooster is the first one out of the coop in the morning, Rooster Rojo is a pioneering brand that is leading the way with regards to innovations including the new Rooster Rojo Ahumado Tequila coming in the Summer of 2022.

Rooster Rojo is produced at the Fabrica de Tequila Finos, a distillery in the city of Tequila in the Jalisco state of Mexico. Located at the foot of the Volcán de Tequila (Tequila Volcano), the distillery is in an old colonial building dating from 1923. Opened in 2000, Fabrica de Tequila Finos is a small but very capable tequila distillery. Owning their own agave fields, they can fully control the entire tequila production process.

Read the entire story in BIN Magazine.