25 Apr Casa Maestri Is On The Rise

For the April 2023 Issue of BIN Magazine, I had the pleasure to write the story Casa Maestri Is On The Rise.

Destiladora del Valle de Tequila Distillery, also known as “Casa Maestri”, may not be a household Tequila brand but it is the largest private brand producer of Tequila and one of the top ten Tequila producers in export sales volume. Celebrating its 15th anniversary this year, Casa Maestri is continuing to grow.

At the helm of Casa Maestri is Celia V. Maestri, a second-generation MexicanAmerican who was raised in the liquor business. Celia’s parents Jose and Celia Villanueva migrated to Cordoba, Veracruz in 1951 and established Licores Veracruz Liquor Distillery. Celia’s husband Michael Maestri is also from a multi-generational family in the liquor business. His parents Frank and Lyn Maestri established Frank-Lin Distillers Ltd in San Jose, California in 1976.

Combining their years of experience and their passion for the traditions of tequila, Celia and Michael Maestri moved from Houston, Texas to Tequila Jalisco in 2008 to create Casa Maestri. Casa Maestri produces Tequila for more than 90 other companies, many of which have won hundreds of medals in international spirits competitions. But it is their own flagship brands that are gaining attention from customers from more than 20 countries.

Read the entire story in BIN Magazine’s April 2023 Issue.