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Meet Pep Katcher, one of the owners of Cruz Tequila. We sat down in New Orleans where Pep told me the story of Cruz Tequila as we tasted through the soft, elegant tequilas. Cruz Tequila was created eight years ago when Pep, his brother Saulo, and friend Todd Nelson declared that they could make better tequila than the one they happened to be drinking.  With no knowledge of the manufacturing aspects of tequila, they were determined to build a brand from scratch that would represent a flavor profile that was soft, smooth and approachable.