When you think of Jagermeister, does it bring you back to your college days? Or perhaps you secretly enjoy Jagermeister while on a ski trip in the cold of winter. Either way, you probably are embarrassed to admit that you enjoyed this licorice liqueur sometime in your past life. But, I am hear to tell you that you may want to rethink this.
At Tales of the Cocktail this year, Jagermeister hosted a Spirited Dinner called Jägermeister’s Summer of Music Spirited Dinner at the Foundation Room at the New Orleans House of Blues. I was intrigued by the invitation. The dinner was limited to 56 guests, one for each of the 56 premium ingredients in Jägermeister’s secret recipe.
Jagermeister is an amazing modifier in cocktails. Top bartenders Willy Shine, Sean Kenyon, Ivy Mix and Sean Hoard mixed up delicious cocktails using Jagermeister that paired perfectly with the dinner.
There really is no shortage of good food in New Orleans. Every year that I go to Tales of the Cocktail, the list of restaurants to try is endless. This year, Tales of the Cocktail created Tales Restaurant Week where restaurants around the city offered a special price-fixed tasting menu, along with a recommended spirit cocktail, but of course. Our restaurant week choice was Tivoli & Lee, a modern Southern bistro at the Hotel Modern, next to the bar Bellocq, in the central business district of New Orleans.
This year marked my 6th year attending Tales of the Cocktail, the largest cocktail festival, in New Orleans. Each year there is a lot of physical prep that takes place knowing that for between 3-5 days, there will be non-stop drinking and eating, late nights, little sleep and hot, humid weather. Each year, with another Tales under my belt, I have gotten better and better at managing my schedule. But, no matter how hard I try, the days get filled with back-to-back tasting rooms, seminars, one-on-one meetings and parties. Somewhere in there, one has to find time to eat and sleep.
But, this year there was a new theme - Keeping It Real: Mind, Body & Spirits. Every morning from 8:30 am - 10:00 am, we gathered for a couple hours of yoga and meditation led by Natalie Bovis, Patricia Richardson and Dushan Zaric and a presentation by special guests - a nutritionist, an acupuncturist and a wellness nurse.