GARAGISTES -(gar-uh-zhē-stuh) n, Fr. – A term originally used in the Bordeaux region of France to denigrate renegade small-lot wine makers, sometimes working in their garage, who refused to follow the “rules.” Today it is a full-fledged movement responsible for making some of the best wine in the world. Syn: Rule-breakers, pioneers, renegades, mavericks, driven by passion.
These are small production commercial winemakers who are making under 1200 cases per year. Most of them don't have tasting rooms, nor do they have big marketing budgets to promote their wines. The Garagiste Festival was created to celebrate the artisan winemakers.
How many times are you drawn to a bottle of wine by the label? Sure, you may start by looking by varietal or region but you can't deny that the label may catch your eye and make you take notice?While an attention-grabbing label is a great marketing tool, the meaning behind the label is also of significance. Here are some wine labels that have caught my attention, as well as the meaning behind some of the labels.