Studies suggest that 60-70% of consumers make their wine purchasing decisions based on the label. This means that the label's design, color, font, imagery, and overall aesthetic significantly influence impulse...
While in Santa Barbara for a conference this past week, I spent time with Magan Eng, proprietor of Kunin Wines. From Cinsault, Counoise, Carignane, and Valdigue to Chenin Blanc and...