Spring is here and I am coming up for air after having just completed the 2nd annual Festival of Forgotten Grapes. I spent most of the past quarter working on...
There are hundreds upon hundreds of unique grape varieties. In California, 93% of what is planted, is planted to 9 primary grapes. More than 100 other grape varieties make up...
Studies suggest that 60-70% of consumers make their wine purchasing decisions based on the label. This means that the label's design, color, font, imagery, and overall aesthetic significantly influence impulse...