Meeting with winemakers, I learn something new every single time. But when I sat down with Scott Flora of Native Flora in the Willamette Valley in Oregon, some of the things he spoke about seemed to contradict what I had generally heard from others or studied in books. I was fascinated by his contrarian approach. But Scott is not a contrarian just for the sake of it. Through logic and empirical research he has drawn conclusions for the practices he has chosen and the resulting wines speak for themselves. I wrote about Scott Flora's approach in the Napa Valley Register, which you can read here.
Every winemaker has their own way of doing things. Most winemakers when asked where a vineyard should be planted will tell you south-facing. But not Scott Flora. Ask a winemaker if a warm-climate grape such as Malbec can be planted in a region known for Pinot Noir, and they will likely say no. But not Scott Flora.
In fact, if you tell Scott Flora that it cannot be done, or should not be done, he will likely try it and prove you wrong. And despite being contrary, he seems to be doing everything right.