When you think of Jagermeister, does it bring you back to your college days? Or perhaps you secretly enjoy Jagermeister while on a ski trip in the cold of winter. Either way, you probably are embarrassed to admit that you enjoyed this licorice liqueur sometime in your past life. But, I am hear to tell you that you may want to rethink this.
At Tales of the Cocktail this year, Jagermeister hosted a Spirited Dinner called Jägermeister’s Summer of Music Spirited Dinner at the Foundation Room at the New Orleans House of Blues. I was intrigued by the invitation. The dinner was limited to 56 guests, one for each of the 56 premium ingredients in Jägermeister’s secret recipe.
Jagermeister is an amazing modifier in cocktails. Top bartenders Willy Shine, Sean Kenyon, Ivy Mix and Sean Hoard mixed up delicious cocktails using Jagermeister that paired perfectly with the dinner.
As we prepare for our Thanksgiving feasts, it is a time to give thanks for what we have. It is also a time to give. And I want to take a moment to applaud the bartending community who continues to give and give and give to help others, whether individuals or strangers. I am proud be affiliated with this industry and community of people who like to have fun but never lose sight of helping those in need. Here are four remarkable examples.
“This business is what we have chosen as our career. We do something that makes us happy and I love bartending. We provide a service to people on a daily basis. But, I want to find meaning in what I do, something I can pass on to my family and kids,” explained Josh Harris of The Bon Vivants, the San Francisco-based cocktailing company. They created Pig & Punch, a party with whole roasted pig, trash cans of punch and t-shirts for sale that follows a day of volunteering at a local charter school. Started three years ago at Tales of the Cocktail, this year they organized the event three times around the country - in May 2012 at Manhattan Cocktail Classic, in July 2012 at Tales of the Cocktail and in October 2012 at Portland Cocktail Week.