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This story originally appeared in the Napa Valley Register.
Saying that Chilean wine equals value wine is “like sticking fingers in a wound,” explained Rodrigo Soto, president of Veramonte, Ritual, Primus and Neyen Wines. “It is the passion that we want to show. It is the strong quality of wines that need to be shown.”
Chilean wines have often been labeled as inexpensive and simple, as wines that are fun to drink with their bold fruit flavors. But there are a growing number of winemakers who are focused on quality wines that represent the place they are from.
“We have not been very good ambassadors with regards to the aspect of regionality and specificity,” Soto said. “Historically what we created were brands that represented the country. These brands are stronger than the appellations they are from. But our real value is on the dramatic regional geography which is best communicated by seeing it.”
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