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Make Every Day July 28 Every wine deserves a celebration! And, here is one for you that you can enjoy any day.....but especially enjoy it on 7-28! Why? Well, it's called Fiddlehead Cellars Fiddlestix Vineyard Pinot Noir 728, Sta. Rita Hills, that's why! Kathy Joseph Winemaker Kathy Joseph named the wine after mile marker 7.28, the location of Fiddlestix Vineyard in the Sta Rita Hills. Kathy wanted to pay tribute to an important place in the AVA Sta Rita Hills for Pinot Noir production. "728 is a name that I wanted everyone to celebrate worldwide," explained Kathy.