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One annual event I look forward to every year is World of Pinot Noir. As World of Pinot Noir celebrated its 20th anniversary, Pinot Noir producers from around the world...

Every March, I head up to the coast to Santa Barbara for World of Pinot Noir. For anyone who loves Pinot Noir, this is THE event. There are Pinot Noirs from around the world, each expressing the place where they are from. And, a seminar led by Elaine Brown focused on discovering some of these places which I wrote about in California Winery Advisor and am sharing here. Pinot Noir is a wine that inspires many wine lovers. It is a grape that has cultivated a massive following. It is a wine that is pale in color with aromas of cherry, cranberry, raspberry, mushroom, tobacco, cola, licorice, clove and vanilla. It garners praise from around the world and some of the most highly prized wines in the world are Pinot Noirs.
This story originally appeared in the Napa Valley Register.
Saying that Chilean wine equals value wine is “like sticking fingers in a wound,” explained Rodrigo Soto, president of Veramonte, Ritual, Primus and Neyen Wines. “It is the passion that we want to show. It is the strong quality of wines that need to be shown.”
Chilean wines have often been labeled as inexpensive and simple, as wines that are fun to drink with their bold fruit flavors. But there are a growing number of winemakers who are focused on quality wines that represent the place they are from.
“We have not been very good ambassadors with regards to the aspect of regionality and specificity,” Soto said. “Historically what we created were brands that represented the country. These brands are stronger than the appellations they are from. But our real value is on the dramatic regional geography which is best communicated by seeing it.”
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