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I have been traveling to Napa Valley a lot recently. And, each time, I find myself hanging out in downtown Napa. With so many incredible restaurants, wine bars and new hotels, downtown Napa is thriving and quite a destination. I shared some of my tips on where to eat, drink and sleep in downtown Napa in California Winery Advisory and you can also read it here.

Exploring Downtown Napa – Where to Eat, Drink and Sleep

Napa Valley is 30 miles long and 5 miles wide. For decades, downtown Napa, Napa Valley’s largest city, and the county seat, was bypassed for more upscale experiences in Yountville, St. Helena and Calistoga. But, over the last decade, the city of Napa has undergone a revitalization that has made it a destination of its own. There are hotels, restaurants and tasting rooms that line the streets that make downtown Napa an exciting place to visit and explore. In the heart of downtown Napa is First Street Napa, a 325,000 square-foot development that covers three square blocks. It is home to retail stores, restaurants, and offices, as well as the 183-room boutique Archer Hotel Napa. At five stories, with an additional sixth-floor rooftop bar and pool, the Archer Hotel is the tallest building in Napa.
Recently I was heading up to Paso Robles to be a judge at the Central Coast Wine Competition. On my way, I went to meet with winemaker and owner David McGee of Monochrome Wines. His tasting room is located in Tin City, an super-hip wine tasting destination in Paso Robles. But, Tin City has more to offer than just wine tasting some of the best boutique wineries in the region. There are a few other surprises. You can read all about it in the story that I had written for California Winery Advisor. So what is Tin City Paso Robles and why should wine lovers care? Fifteen minutes south of the town of Paso Robles, an unassuming industrial park is home to an unexpected experience: Tin City. While pool supply companies, auto body shops, and air conditioning distributors are still located here, there is no mistaking that Tin City is Paso’s hippest wine tasting destination. Add in a brewery, cider maker, and distillery and it is clear that Tin City is a drinker’s paradise!

Before We Get To The Tiny City Wineries

This story originally appeared in California Winery Advisor. Adam Lee has worked in all aspects of the wine industry. He has worked at a wine store, on the floor of a restaurant in Austin, Texas, for a distributor and wrote about wine before starting his first winery, Siduri. Experience working in all facets of the wine business has provided Lee with an advantage; he knows all of the benefits and challenges the industry poses. The biggest challenge a winery faces is selling the wine. When Lee started Siduri in 1994, he focused primarily on direct sales, with most of the sales sold on futures. Times were different then. “Pinot Noir was still in its infancy in the wine drinkers consciousness and growing a mailing list was easier than it is today,” Lee explained. Wine reviews, mailing lists, and direct sales helped his brand grow until they were large enough to work with a distributor. Thanks to a couple fortuitous events, Siduri followed this path. After a few bottles of wine, Lee was very relaxed and generously confident and left a bottle of his wine for Robert Parker, which resulted in a good review.  Ferry Plaza Wine Merchant Owner Debbie Zachareas was at EOS Wine Bar at the time and began selling the wine. By 1996, Siduri grew to almost 900 cases and entered the three-tier market. “It was a lot about getting to a certain size about where you needed a distributor.” By 2015, Lee sold Siduri to Kendall Jackson. While he remains the winemaker, the new ownership freed Lee from the business side of things. As a result, Lee gets to spend more time in the vineyard. “The growing and picking is the most important part,” according to Lee and he was thrilled to spend more time there. With the time in the vineyard, Lee began thinking about the legacy he would leave for his children. He and his wife Dianna liked the idea of leaving them something small that would not be a burden but rather something they could choose whether or not they wanted to grow. In 2017, named after Lee’s grandmother, Clarice Wine Company was born.
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