beer Archives - Please The Palate
-1
archive,tag,tag-beer,tag-10,bridge-core-2.3.7,ajax_updown_fade,page_not_loaded,,qode-theme-ver-22.3,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,wpb-js-composer js-comp-ver-6.2.0,vc_responsive
  • All
  • Cocktails
  • Food
  • Lifestyle
  • Podcasts
  • Travel
  • Uncategorized
  • Videos
  • Wine

This post originally appeared on FoodableTV.com Times have changed for the beverage industry. The growth and proliferation of wine brands, craft beers, and spirits offer consumers more of a selection than...

I love escaping to another world when I watch a movie. Typically, we watch our movies in a dark theater or in the comfort of our own home. But, earlier this summer, I went to a movie in an outdoor theater in Athens, Greece where the Acropolis is seen lit up above us. Sitting in the open air with dynamic surroundings takes one away to another place. Outdoor Movie under the Acropolis And now, in Los Angeles, you can enjoy a movie on a rooftop in Hollywood while feeling like you are in the middle of a movie set with the big bright neon lights above. Rooftop Film Club Outdoor movie screenings aren't uncommon in Los Angeles. You can watch movies in a cemetery, an amphitheater, a park or a hotel courtyard. These are all fun activities to do in the summer with friends. You pack your picnic and hope to get to the space early enough to mark out a central spot where you can spread out. Hopefully you can see over the heads of the people in front of you who brought lawn chairs when you forgot yours. And then you hope you can hear the sound of the movie clearly over the sound of people talking or chomping on food.

There is a saying in the wine biz that it  takes a lot of beer to make great wine. So, it seems only natural that a brewery would set up shop in Santa Barbara wine country.

Figueroa Mountain Brewing Co

Jaime Dietenhofer grew up in Los Olivos and wanted to start a brewery when he was in high school. Perhaps it was in his blood, as he is of German heritage. But, his dad Jim laughed and told him to go to college. He went to Whitman in Walla Walla, Washington and researched beer while he was there. It was the mid-90s and breweries were growing in the Northwest. Jamie also studied abroad in Vienna, Austria for a year with his now wife Meighan. Between Austria and Germany, they visited a lot of biergartens. Jaime then attended graduate school at UCSB for economics and green development but his dream to own a brewery didn't die. Regardless, his father told him to get a job. Jaime Dietenhofer Jamie started pimping garages and started a business called Garage Envy. He did this for 12 years and had a show on the DIY Channel for 3 1/2 years. During this time, Jaime spent 15 years building his idea, interviewing over 140 brewers and writing a business plan. Then in 2008, he presented his idea again to his dad and this time his dad agreed to start a business with him. The economy was failing and they were able to purchase things cheaply. Then, in 2010, Figueroa Mountain Brewing Company opened their doors. The first year they made 600 barrels, 1200 in the second year, 3600 in the third year, 8000 in the fourth year and 15,000-20,000 by the end of this year (their fifth year). Jamie and Jim Dietenhofer The main brewery and bar is in Buellton but they also have locations in downtown Santa Barbara (in the Funk Zone), Westlake Village and Arroyo Grande. Figueroa Mountain Brewing Co