This story originally appeared in California Winery Advisor. Adam Lee has worked in all aspects of the wine industry. He has worked at a wine store, on the floor of a restaurant in Austin, Texas, for a distributor and wrote about wine before starting his first winery, Siduri. Experience working in all facets of the wine business has provided Lee with an advantage; he knows all of the benefits and challenges the industry poses. The biggest challenge a winery faces is selling the wine. When Lee started Siduri in 1994, he focused primarily on direct sales, with most of the sales sold on futures. Times were different then. “Pinot Noir was still in its infancy in the wine drinkers consciousness and growing a mailing list was easier than it is today,” Lee explained. Wine reviews, mailing lists, and direct sales helped his brand grow until they were large enough to work with a distributor. Thanks to a couple fortuitous events, Siduri followed this path. After a few bottles of wine, Lee was very relaxed and generously confident and left a bottle of his wine for Robert Parker, which resulted in a good review.  Ferry Plaza Wine Merchant Owner Debbie Zachareas was at EOS Wine Bar at the time and began selling the wine. By 1996, Siduri grew to almost 900 cases and entered the three-tier market. “It was a lot about getting to a certain size about where you needed a distributor.” By 2015, Lee sold Siduri to Kendall Jackson. While he remains the winemaker, the new ownership freed Lee from the business side of things. As a result, Lee gets to spend more time in the vineyard. “The growing and picking is the most important part,” according to Lee and he was thrilled to spend more time there. With the time in the vineyard, Lee began thinking about the legacy he would leave for his children. He and his wife Dianna liked the idea of leaving them something small that would not be a burden but rather something they could choose whether or not they wanted to grow. In 2017, named after Lee’s grandmother, Clarice Wine Company was born.
17 May, 2018
Visiting a city for a first time, a city tour may be on one's agenda. Perhaps it is self-guided, perhaps it is with a tour guide. Perhaps you will focus on architecture or perhaps you will focus on historical monuments. For me, I like food tours. I want to explore a city and learn about the cuisine(s), what were its influences and what is both traditional and contemporary to eat (and drink). With Dubrovnik Food Story, it is a food tour and more! It is also a history lesson, a cultural tour and it is the Please The Palate pick of the week. Dubrovnik Food Story is a family-run business owned by two sisters, Marija & Ana. Marija, who graduated from Management in Tourism and worked in travel agencies and hotels, started offering food tours as a side business and started  Dubrovvnik Food Story in 2013. Ana, who graduated with a degree in Aquaculture where she studied Mariculture, got her tour guide license and joined her sister in 2016. Both share passion for food, tradition and hometown and the food tours are a fusion of local history and gastronomy. We met Ana near the 15th century Onofrio Fountain, across from the 14th century Pharmacy in the Old Town of Dubrovnik. She greeted us with a plate in her hand and we met the others in our group. All tours are generally two to eight people (10 max).
05 May, 2018
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