OUTCOME: Please The Palate managed a range of activities and projects for Wines of Veneto for 2011, including:
Organized and managed Wines of Veneto’s participation in Los Angeles in conjunction with Viva Vino LA, which included educational seminars and tastings.
Promoted press and trade seminars and dinners that took place Chicago and New York in June 2011.
Coordinated seminars in Los Angeles and in-store tastings in Chicago and New York.
Managed the creation and design of the Wines of Veneto website.
Ran a three month advertising campaign with Wine Enthusiast, Wine & Spirits and The Tasting Panel Magazine.
Sourced and managed public relations agency to manage the PR campaign for the 2011 project.
Coordinated a small group of key journalists to visit the Veneto region in September 2011.
To see all of the photos from the press trip to the Veneto Region, click here: