Wines of Veneto

OBJECTIVE: In 2011, the 5 regions of the Veneto formed Wines of Veneto to promote the region as a whole to the US market.

OUTCOME:  Please The Palate managed a range of activities and projects for Wines of Veneto for 2011, including:

Trade Tastings
Organized and managed Wines of Veneto’s participation in Los Angeles in conjunction with Viva Vino LA, which included educational seminars and tastings.

Promoted press and trade seminars and dinners that took place Chicago and New York in June 2011.

Consumer Events
Coordinated seminars in Los Angeles and in-store tastings in Chicago and New York.

Website
Managed the creation and design of the Wines of Veneto website.

Advertising
Ran a three month advertising campaign with Wine Enthusiast, Wine & Spirits and The Tasting Panel Magazine.

Public Relations
Sourced and managed public relations agency to manage the PR campaign for the 2011 project.

Press Trip
Coordinated a small group of key journalists to visit the Veneto region in September 2011.

Articles
Allison Levine published articles on the Veneto region in the Tasting Panel Magazine (January/Febuary 2012) and Food and Beverage International.

To see all of the photos from the press trip to the Veneto Region, click here: