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This post originally appeared on FoodableTV.com Sea urchin is the “new bacon.” It can be found on many Los Angeles restaurant menus, such as Salt’s Cure, L&E Oyster Bar, Connie and...

This story originally appeared in the Napa Valley Register. Ahhhhhhh. Pinot noir. Just the name can make people swoon. Considered to produce some of the finest wines in the world, the fickle red grape is highly sought after. It is thought of as a romantic wine that most people fall in love with. So, when the annual World of Pinot Noir weekend comes, Pinot lovers from all over the country come to celebrate this grape. As Pinot-files, we all lust for the perfect expression of this grape. From its primary home in Burgundy, France to the Russian River, Carneros and Central Coast (Sta. Rita Hills and Santa Maria) to the Willamette Valley in Oregon to New Zealand (Central Otago, Martinborough and Marlborough), there is no shortage of world-class regions. These regions provide the perfect growing conditions for this picky grape. These cooler regions provide a long spring and fall, resulting in complex and interesting wines with aromas that range from cherry, cranberry and raspberry to earth and mushroom. As I wandered through World of Pinot Noir, there were more than 200 wineries pouring their wines over two days. I found the Burgundy table, moved to some Santa Barbara producers, met a new Oregon producer and tasted through the New Zealand table. I could taste the various differences from region to region and was quite content. But, then I saw a sign that said “Michigan” and another that said “Finger Lakes.” I shook my head in confusion. Pinot in Michigan and Upstate New York? Doesn’t it snow and freeze there? I quickly changed my focus and decided to explore the area of the room lined with wineries from regions that you wouldn’t expect for pinot noir production.

There is a saying in the wine biz that it  takes a lot of beer to make great wine. So, it seems only natural that a brewery would set up shop in Santa Barbara wine country.

Figueroa Mountain Brewing Co

Jaime Dietenhofer grew up in Los Olivos and wanted to start a brewery when he was in high school. Perhaps it was in his blood, as he is of German heritage. But, his dad Jim laughed and told him to go to college. He went to Whitman in Walla Walla, Washington and researched beer while he was there. It was the mid-90s and breweries were growing in the Northwest. Jamie also studied abroad in Vienna, Austria for a year with his now wife Meighan. Between Austria and Germany, they visited a lot of biergartens. Jaime then attended graduate school at UCSB for economics and green development but his dream to own a brewery didn't die. Regardless, his father told him to get a job. Jaime Dietenhofer Jamie started pimping garages and started a business called Garage Envy. He did this for 12 years and had a show on the DIY Channel for 3 1/2 years. During this time, Jaime spent 15 years building his idea, interviewing over 140 brewers and writing a business plan. Then in 2008, he presented his idea again to his dad and this time his dad agreed to start a business with him. The economy was failing and they were able to purchase things cheaply. Then, in 2010, Figueroa Mountain Brewing Company opened their doors. The first year they made 600 barrels, 1200 in the second year, 3600 in the third year, 8000 in the fourth year and 15,000-20,000 by the end of this year (their fifth year). Jamie and Jim Dietenhofer The main brewery and bar is in Buellton but they also have locations in downtown Santa Barbara (in the Funk Zone), Westlake Village and Arroyo Grande. Figueroa Mountain Brewing Co
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