This story originally appeared in the Napa Valley Register.
Sojourn Cellars in Sonoma, was started in 2001 by friends Craig Haserot and Erich Bradley who shared a common love of Burgundy.
It produces approximately 8,000 cases of wine each year. Today, they source pinot noir, chardonnay and cabernet sauvignon from some of the best vineyards in Sonoma and Napa, including Sangiacomo Vineyard, Rodger Creek Vineyard Gap’s Crown Vineyard and Beckstoffer Vineyard.
Of the nine pinot noirs, four chardonnays and four cabernet sauvignons that they produce, the Sonoma Coast pinot noir and the Sonoma Coast chardonnay are the largest volume wines and available in selected restaurants and retail stores. But for the 15 other wines, the production is smaller and the wines are only available direct to the consumer.
So how do they reach these customers?